Translate Raffles’ legendary brand to a remarkable new setting, shaping an enchanting story on the Red Sea. Layer the richness of island living to move beyond the ordinary, weaving the brand into the magic of the destination in a way that distinguishes it from other luxury residences. Serve as custodian to the Raffles legacy, honouring its blend of British etiquette, tropical splendour and Asian grace, and invite the audience into a promise that once experienced, you feel compelled to return as family.