2021-22
RX London
Art Direction, Brand Identity, Website/UX
Art Direction, Designer
RX London is a boutique practice providing informed, multi-disciplinary advice for the London market, with senior expertise covering development, capital markets, leasing (traditional and flexible), occupier advisory, lease advisory and PropTech.
To create a visual identity for a new premium property agency, created by leading experts within the London market.
Using topographic maps to visualise location and layering to express the prestige of the business, the final result encompassed sophistication and quality - the key values of RX London.
Website in-situ at the RX London offices
Location
Mobile site - Property filtering
Location
Desktop site - Responsive properties page
Location
Reception Signage - Anodised Black Metal
Location
Meeting Rooms - Vinyl signage
Location
Hallway Signage - Frosted glass & anodised black metal
Location
Notebook - Debossed with black foiling
Location
Business Cards - Embossed with black foiling
Location
Edging in RX red
Location
Letterheads / Documentation
Location
Umbrella
Location
Envelope
Location
RX London was formed through uniting some of the best experts within the property industry. From this we explored the idea of having 'layers of expertise' which led to the topographic visuals, not only expressing location but a visual way to show professionalism at every level.
This pattern is to be used sparingly to reinforce brand recognition and give visual flair and personality in this sophisticated brand.
A minimal and clean website with an efficient and user friendly filtering system for available properties, as per the client brief.
With clear CTAs on the home page, I used a clear and concise drop down system to easily show who works in each team alongside their roles.
Call to actions at the bottom of each page to "Get in touch now" takes the user to the contact page with useful information including office location and walking distance to local transport.
