World of Hyatt
London Liverpool Street + Dubai the Palm
Campaign, Film, Photography, Social
Creative Director
Andaz wanted a campaign true to their motto, to ‘be like no one is watching’. Amplifying that essence, encouraging authentic individuality and creative expression. Letting those core values take flight and turn heads. With “Ruffle Some Feathers,” we set out to capture the spirit of Andaz: bold, vibrant, and unapologetically individual. Drawing on the striking colours and freedom of birds of paradise, this campaign spotlighted a cast of creatives who embody self-expression, turning each frame into a living, breathing work of art.
To create an awareness campaign for Andaz that celebrates bold individuality and vibrant self-expression.
Drawing inspiration from the striking colours and freedom of birds of paradise, the “Ruffle Some Feathers” campaign used a photoshoot and film to spotlight creatives who live unapologetically, capturing the spirit of Andaz through bold, vibrant visuals.
Main Hero Film
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Instagram carousel - each personality had a variety of content produced
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Dolly Pawton
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“Birds became a natural metaphor for this vision, symbols of unapologetic self-expression, celebrated for their vibrancy, diversity, and boldness.”
Campaign photography - London Andaz Hotel
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An amazing reaction from the influencers communities
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Total impressions
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“Finding personalities who truly embody the Andaz brand was essential. Capturing their transformations and behind-the-scenes moments brought their stories to life in a fun and engaging way.”
Filmmaker and Talent Scout, Pirlanta Toubba is a driving force in UAE’s creative scene. Passionate about “Nurturing New Wings’, Pirlanta is dedicated to mentoring emerging artists in the music industry.
‘Flaunt Your Feathers’ with Dolly Pawton and family, who are all about creating their own space, living large, and defying the norms!
Embrace ‘Wings Of Change’
with Saud, Emirati hip-hop rapper, who blends Arabic and Western influences to redefine rhythms in the region.
‘Soar In Style’ with Ethan Leyland, a fashion designer rising like a phoenix and stepping into a bold new chapter in his personal journey.
Behind the scenes film
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Behind the scenes interviews
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Wardrobe, location and art direction were considered for each shot
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Campaign imagery that reflects their personality
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World of Hyatt approached us with an open brief, seeking to build awareness for Andaz hotels while capturing the essence of their ‘Be Like No One’s Watching’ campaign. Ruffle Some Feathers plays on the idea of transformation, breaking the rules and being unapologetically you.
The London Andaz Team
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