NHC
Riyadh, Saudi Arabia
Strategy, Brand identity, Digital, Print
Design Director
For a neighbourhood bringing a new standard of luxury, named after King Abdulaziz’s racehorse and inspired by the nearby racecourse, NHC required a statement for the future of Riyadh. Speaking to Ebayya’s provenance and ambition. A story of progress.
To create a luxury brand and full suite of launch materials for one of NHC’s most ambitious neighbourhoods, translating equestrian heritage into a contemporary identity for Riyadh’s future.
The idea drew on equestrian heritage and modern ambition, expressed through a refined visual identity, kinetic typography and a monogram inspired by the curves of a race track. This created a distinctive luxury presence across print, digital and environmental touchpoints.
Logo
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Iconography
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Brochure box
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Strategic manifesto
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A purebred destination, where equestrian elegance meets modern sophistication, brought to life through a distinctive identity that embodies movement, heritage, and a new standard of luxury for NHC.
The location
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The vision
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The lifestyle
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Brochure cover - white foil emboss
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Branded flags
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Invitations
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Luxury bag
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CGI - Street view
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CGI - Villas
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Sponsered social posts
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Sponsered social posts
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At the heart of the brand is a sense of momentum and lineage. The typography was crafted to feel in motion, echoing the rhythm of the racecourse, while the monogram takes direct inspiration from its form. As a flagship move into luxury for NHC, the project defined a new visual benchmark.
