Louder Than Words

Louder Than Words is the brand and experience given to the Graphic Design Graduation show at the Arts University Bournemouth.

Year

2018-19

Client

Arts University Bournemouth

Project Type

Visual Identity / Print / Digital

Role

Art Direction, Designer

Louder Than Words - close up of the printed A3 poster

Project Overview

An exhibition that speaks for itself.

Louder Than Words represents the Arts University Bournemouth’s third year Graphic Design show. This exhibition allows students to display their hard work and is viewed by friends, family, general public and industry professionals.

The Brief

To create an all encompassing brand that would host and promote the graduates’ work through physical, digital and print.

The Solution

A bold brand that follows the mantra of “actions speak louder than words” delivered through the likes of way finding, printed brochures and a website.

Student Catalogue

Louder Than Words - Student holding event catalogue

Vibrant Exhibition Brochure

Location

Brochure spread showing detail of 2 of the many projects printed in this catalgoue

Informative project page

Location

Louder Than Words - Close up of the introduction page within the catalogue

Introduction Page

Location

Posters

Three posters were created at varying scales and framing, signifying the ‘louder’ design as the viewer gets closer to the university.

Louder Than Words - Breakdown of the poster sizing chart
Louder Than Words - close up of the poster

Layered printing on textured card

Location

Photography of the exhibition space showing off the large format posters created for the exhibition

Large format printing within the exhibition space

Location

Invites

Louder Than Words - invite front and back cover

Invites to Industry Professionals

Location

Louder Than Words - front cover of the invite

Location

Animation

Utilised as a promotional piece included in emailers, social posts and shown in the reception of the event.

Louder Than Words - animated motion graphic bringing the brand to life

Wayfinding

Louder Than Words - on floor marketing of vinyl branding on revolving doors

Event wayfinding

Location

Carousel of images showing the entrance to the exhibtion with Louder Than Words branding
Carousel of images showing the entrance to the exhibtion with Louder Than Words branding
Carousel of images showing the entrance to the exhibtion with Louder Than Words branding

Revolving Doors

Location

Design

Subtle Shouting

A bold brand that utilises layering to represent the students’ desire to stand out and make an impact.

Logos
Louder Than Words - logo
Typography
Louder Than Words - typography breakdown
Colour
Yellow
#FFF200
Magenta
#EC008C
White
#FEFEFE

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