Judd House

Working alongside the client and overall team to create a brand that utilises materials, industrial design language and a modern approach.

Year

2019-2020

Client

Colliers / Pilcher Hershman

Project Type

Visual Identity / Website / Print

Role

Designer, Animator

Project Overview

Warehouse conversion in the Old Street District.

Judd House provides 16,000 sq ft of office space available within a stunning, authentic warehouse conversion in the Old Street District. Minutes away from a huge transformation to enhance the public piazza which sits over a newly remodelled station.

The Brief

A fresh brand to go alongside the modern refurbishment, all while shouting about it's exceptional large floorplates and ideal locality to local transport and amenity within the Shoreditch area.

The Solution

A Shoreditch inspired visual identity that takes inspiration from the building shape within the logo and the tall 3 layer windows for the typography.

Brochure

Jacob James - Judd House - Printed Brochure - Building Imagery

DPS External

Location

Jacob James - Judd House - Printed Brochure - Cover

Textured Brochure Cover

Location

Jacob James - Judd House - Printed Brochure - Map and Transport

Travel Infographic & Map

Location

The Location

Jacob James - Judd House - Local Area Imagery - Spitalfields Market

Spitalfields Market

Location

Jacob James - Judd House - Local Area Imagery - Grind

Grind Coffee

Location

Jacob James - Judd House - Local Area Imagery - Parade of shops

Bellstaff / Dr Martens

Location

Jacob James - Judd House - Local Area Imagery - Old Street Roundabout Regeneration

Old Street Roundabout Renovation

Location

Jacob James - Judd House - Local Area Imagery - Old Street Roundabout Underground

Old Street Underground Station

Location

The Building

Jacob James - Judd House - Building Imagery - Entrance

Entrance

Location

Jacob James - Judd House - Building Imagery - Reception

Reception

Location

Jacob James - Judd House - Building Imagery - Office floor

Office Space

Location

Jacob James - Judd House - Building Imagery - Mezzanine internal space

Mezzanine Communal Space

Location

Jacob James - Judd House - Building Imagery - Reception 1

Reception

Location

Design

Industrial Chic

Judd House offered an opportunity to work alongside a full team including interior designers, architects and the client. This meant access to materials, colours and textures that translated from the building into the brand and throughout the marketing collateral. The logo takes typographic hints from the industrial heritage of the building and the lockup replicates the long building shape.

Logos
Jacob James - Judd House - Logo
Typography
Jacob James - Judd House - Typography
Colour
Blue
#1D1E23
Brown
#9E9E8C
Grey
#EAEAEA

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