The Dock

Creating a bold brand spread across print, digital and physical space for The Dock, a beautifully renovated 47,000 sq ft of premium office space in the heart of Kings Langley.

Year

2021-22

Client

Brasier Freeth & Hanover Green

Project Type

Brand Identity / Print / Digital

Role

Art Direction, Designer

The Dock Exterior Building

Project Overview

An office designed to reconnect your workforce.

Positioned in the heart of Kings Langley, a vibrant neighbourhood with exceptional transport access, we elevated this striking and contemporary building with a fresh new brand. We settled on a new name, not only influenced by the buildings locality to the Grand Union Canal, but also considering the nature of its forward-thinking tenants. Producing a multi-faceted campaign designed to encourage workforces to reassemble and ‘dock’ in for work, post Covid-19 lockdown.

The Brief

To reimagine this newly renovated office building as a vibrant hub to encourage businesses and individuals to come back to the office following the covid-19 pandemic.

The Solution

A bright, colourful and inviting brand that takes visual cues from the area and tone of voice from the idea of coming together

Interactive Brochure

HTML Emailers

HTML 1 - Teaser

The Dock HTML

HTML 2 - The Building

The Dock HTML 3

HTML 3 - The Area

The Dock HTML

Signage & Wayfinding

The Dock Reception

Reception Signage - Backlit Annodised Black Metal

Location

The Dock Exterior Signage

Exterior Building Signage

Location

Marketing Board within The Dock

On-floor Marketing Boards

Location

The Dock Tenant Board

Tenant Board

Location

The Dock Cycle Storage Mural

Cycle Storage Mural

Location

The Dock Lower Ground Wayfinding

Lower Ground Wayfinding

Location

Animation

Utilised as a promotional piece included in emailers and social posts.

The Dock Animation

Photography

Design

Playfully Bold

A bright, colourful and inviting brand that takes visual cues from the area and tone of voice from the essence of coming together

Logos
The Dock Logo
Typography
The Dock Typography
Colour
Yellow
#F4D53C
Purple
#7C80E3
White
#FEFEFE

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